What is the primary goal of financial management?

The primary goal of financial management is to maximize the value of the firm for its shareholders. This objective is essential because it aligns the interests of management with those of the owners (shareholders) and provides a clear and measurable standard for performance. When the value of the firm increases, it often leads to higher stock prices, which benefits shareholders directly.

This goal is rooted in stakeholder theory, where the overall health and growth of the company ultimately contribute to better returns for investors. Effective financial management considers various factors, such as investment decisions, financing options, and working capital management, all aimed at enhancing shareholder wealth. By focusing on value maximization, financial managers can make informed decisions that balance risk and return, ensuring the long-term sustainability of the firm while delivering profitability to shareholders.

In contrast, while reducing costs, increasing product sales, and enhancing employee satisfaction are important aspects of a company's operations and can contribute to shareholder value, they do not represent the ultimate financial objective in the context of financial management.